Leadership & Promotor Profile
Mr. Harish Chopra, aged 53, is a highly dynamic and visionary entrepreneur with over two decades of rich experience in the poultry and livestock feed industry. Known for his deep industry insights and strong business acumen, he has played a pioneering role in the development and sourcing of poultry raw materials in the state of Haryana.
Mr. Chopra began his entrepreneurial journey in 1998, when he co-founded a poultry feed venture under the name Chopra Feeds Store, located on Sandhir Road, Nilokheri. Operating under a partnership model, the business quickly gained recognition for its reliability, quality, and strong relationships with farmers and suppliers. During this period, he developed a thorough understanding of the feed supply chain, raw material procurement, and market dynamics, laying a solid foundation for his future ventures.
With years of hands-on experience and a clear vision for growth, Mr. Chopra took a significant step forward by establishing M/s Variety Feeds Pvt. Ltd. as an independent enterprise. Under his leadership, the company has steadily evolved into a trusted name in the poultry and cattle feed industry. His focus on quality, consistency, and customer satisfaction has been instrumental in building long-term relationships with farmers and stakeholders.
Mr. Chopra is widely respected for his ability to identify market opportunities and adapt to changing industry trends. His commitment to innovation and continuous improvement has enabled the company to enhance its product offerings and maintain high standards in feed manufacturing.
Carrying forward this legacy, his son Mr. Dipanshu Chopra has been actively involved in the business operations, bringing fresh ideas and modern business practices to the organization. As a promoter of Shree Ram Traders, he has further strengthened the family’s presence in the poultry feed sector, contributing to its expansion and diversification.
Together, their combined experience, dedication, and forward-thinking approach continue to drive the growth and success of the business. Their shared vision is to create a strong, sustainable enterprise that supports farmers, promotes better livestock nutrition, and contributes to the advancement of the agricultural sector.
